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The residence phone directory is popular in the West and Japan. Its another name is 'white page', in contrast to the 'yellow page' in which business phone numbers are listed. In the US, both the white- and yellow-page directories are distributed to households by phone companies free of charge, and updated every year. There are some yellow-page directories in China, but no white-page phone directories.
The white page helps individuals, companies, government offices and other institutions to locate personal phone numbers. It makes the phone a more convenient and popular tool. The industry of telemarketing heavily relies on white-page phone directories. Two formats of Chinese white pages are discussed in this paper.
| Lian1 ning2 Li2 + Chen2 | 4730-5453 | 黎坚宁 |
| Jian3 ning2 Li2 + Wang1 | 6224-3086 | 黎俭宁 |
| Jian4 ning2 Li2 + Xu3 | 9883-5571 | 黎建宁 |
| Jian4 ning2 Li3 + Zhou1 | 8450-3346 | 李建宁 |
| Jian4 ning2 Li4 + Wu2 | 4221-9003 | 厉建宁 |
| Jie2 lan2 Liu2 + Sun1 | 5734-3107 | |
| Smith John A & Brenda | 8136-4420 | |
| SMITH John R | 8344-9616 | 史约翰 |
| Xiao3 hong2 Zhang1 + Shen3 | 4960-2074 | 张晓红 |
| Xiao3 hong2 Zhang1 + Shen3 | 7277-9315 | 章晓虹 |
| Xiao3 hong2 Zhang1 + Shen3 | 8104-1722 | 张小宏 |
| 东长安街 3679#, 100025 | ||
| Zeng Judy | 3701-5642 | 曾月明 |
| Zhao David SH | 8422-4671 | 赵升华 |
| Jin1 Tai2 Lu4 548#, 100031 | ||
Each entry consists of three fields: name in PinYin (including mother's surname) + phone number + name in HanZi, such as in:
| Jian3 ning2 Li2 + Wang2 | 6224-3086 | 黎简宁 |
a. Tone marks are placed at right upper-hand corner of the syllable. The four tones are respectively represented by superscript 1, 2, 3, 4.
b. The order of Chinese name is: given name + surname + (addition sign +) + mother's surname, such as: Jian1 ning2 Li2 + Chen2. Chinese women do not take their husband's surname after marriage. In stead, they keep their father's surname whole life.
c. The order of the Western name is: surname + given name + other element(s), such as: Smith John R
1. Western names are listed as they in the Western phonebooks, such as Smith John R.
2. Women in the West take their husband's name after marriage. The husband and wife are listed in the same entry: Smith John A & Brenda.
3. Some Westerners take Chinese names. They can choose to have these names listed in the directory:
| Smith John R | 8344-9616 | 史约翰 |
The Hanzi name is not required, but optional for anybody. Chinese can also have it omitted:
| Jie2 lan2 Liu2 + Sun1 | 5734-3107 |
The same PinYin spellings are further sorted by the order of phone numbers:
| Xiao3 hong2 Zhang1 + Shen3 | 4960-2074 | 张晓红 |
| Xiao3 hong2 Zhang1 + Shen3 | 7277-9315 | 章晓虹 |
| Xiao3 hong2 Zhang1 + Shen3 | 8104-1722 | 张小宏 |
a. Names consisting of Chinese surname and Western given name are treated as western names, that is, in the order of 'surname + given name.'
| Zeng Judy | 3701-5642 | 曾月明 |
b. Names consisting of Chinese surname, Western given name and acronym of Chinese given name are listed as:
| Zhao David SH | 8422-4671 | 赵升华 |
If addresses are included the phone directory, they can be listed as:
| Xiao3 hong2 Zhang1 + Shen3 | 8104-1722 | 张小宏 |
| 东长安街 3679#, 100025 | ||
Addresses can also be written in PinYin, such as in:
| Zhao David SH | 8422-4671 | 赵升华 |
| Jin1 Tai2 Lu4 548#, 100031 | ||
There are about only 700 surnames in Chinese, and 200 of which account for 96% of China's population. On the other hand, there are no conventional given names in Chinese. In theory, all Chinese given names are unique, though some are still shared. When naming a newborn, efforts are made to create a brand-new given name, rather than picking up one from a pool of conventional given names. Therefore, listing the Chinese given name before surname in phone directory brings great efficiency for locating names in the white page.
By adding the mother's surname as an element of identification, the chance that an entry is shared by more than one person is very rare. Therefore, the HanZi column can be totally dropped off. When listing people's names in the phone directory, the HanZi are not needed. The PinYin works well by itself. The following table is same as the Format I, except that the column for HanZi is eliminated. Such a directory will be so simple and convenient as its Western counterpart.
| Jian1 ning2 Li2 + Chen2 | 4730-5453 |
| Jian3 ning2 Li2 + Wang1 | 6224-3086 |
| Jian4 ning2 Li2 + Xu3 | 9883-5571 |
| Jian4 ning2 Li3 + Zhou1 | 8450-3346 |
| Jian4 ning2 Li4 + Wu2 | 4221-9003 |
| Jie2 lan2 Liu2 + Sun1 | 5734-3107 |
| Smith John A & Brenda | 8136-4420 |
| Smith John R | 8344-9616 |
| Xiao3 hong2 Zhang1 + Shen3 | 4960-2074 |
| Xiao3 hong2 Zhang1 + Shen3 | 7277-9315 |
| Xiao3 hong2 Zhang1 + Shen3 | 8104-1722 |
| Dong1 Chang2 An1 Jie1 3679#, 100025 | |
| Zeng Judy | 3701-5642 |
| Zhao David SH | 8422-4671 |
| Jin1 Tai2 Lu4 548#, 100031 | |
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